ShipServ Pages – The Movie: B2B Storytelling to Fill The Funnel
I’m impressed with Shipserv. They’ve taken it upon themselves to become the go to authority for shipping organisations. The Background on Shipserv Shipserve is a B2B e-marketplace for the maritime...
View ArticleLogitech’s New Office Stories: Identifiable Characters Sell
I love going to the movies. Some flicks are better than others, the good ones being when I can relate to the characters. Even with the best script and storyline, if I can’t relate to the character in...
View ArticleB2B Storytelling: What, Why & How Framework
B2B storytelling attracts more leads. Fact. Here’s a basic structure to help you tell your business story: 1. What is the story? Give your audience the facts. Frame it and put them right smack bang in...
View ArticleB2B Storytelling Success Begins With Answering This Question …
“What keeps your customers up at night?” One of the most important concepts in b2b marketing is empathy, without it, your story will not resonate with the intended audience; and if the story doesn’t...
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